125%

Engagement Growth

2666%

Follower Growth

300 --> 8K+

Follower Increase

 

The Challenge

SAJJ is a fast-casual Mediterranean concept that started in Menlo Park. When the current CEO joined 3 years ago, a serial entrepreneur from the semiconductor industry, things changed in that he operated SAJJ as a tech startup. We wanted to find spaces that would support this fast-casual concept and stay true to the brand’s dedication to local farms and sustainability.

The Solution

We experimented with all strategies including broad and hyperlocal targeting. We narrowed it down to audiences that would be most likely to dine at SAJJ. The premise was simple and we ran ads that captivated their attention, based on the types of food they ate before. Then, we attracted top food bloggers in San Francisco and San Jose and created viral buzz that resulted in 8K additional Instagram followers. In tandem with beautiful imagery and promotions, we were able to help them successfully launch their latest location in Sunnyvale.


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Locations & Hours

883 Hamilton Ave.
Menlo Park, CA 94025
Mon-Fri 11AM-3PM

4140 North First Street, 
Suite #10
San Jose, CA 95134
Sun-Thur 11AM-9PM
Fri-Sat 11AM-10PM

2580 West EL Camino Real
Mountain View, CA 94040
Sun-Thur 11AM-9PM
Fri-Sat 11AM-10PM

636 2nd Street
San Francisco, CA 94107
Mon-Fri 11AM-3PM

123 S Frances Street
Sunnyvale, CA 94086
Sun-Thur 11AM-9PM
Fri-Sat 11AM-10PM 

Owner Zaid Ayoub

Website http://www.sajjstreeteats.com/